Description

Assistant Director of Content, Storytelling & Community

Jewish Museum of Florida (JMOF) | Miami Beach, Florida

The Jewish Museum of Florida (JMOF) seeks a creative, strategic, and digitally proficient Assistant Director of Content, Storytelling & Community to help lead the museum’s public voice, audience engagement, and institutional storytelling during a transformative period of growth and renewal.

This is a rare opportunity for an entrepreneurial, mission-driven rising leader to help shape the next chapter of the Jewish Museum of Florida—an institution uniquely positioned at the intersection of Jewish culture, history, art, and one of the most dynamic and diverse communities in the country. At a pivotal moment of growth and renewed visibility, the Museum offers the successful candidate the chance to make a lasting impact by expanding audiences, deepening cultural relevance, and elevating the Museum’s role as a leading center for Jewish storytelling, scholarship, and public engagement.

This role is responsible for developing and executing integrated marketing, communications, and social media strategies that elevate the museum’s visibility, strengthen audience engagement, increase attendance, and support institutional advancement goals. Reporting directly to the CEO, the Assistant Director will play a central role in shaping how JMOF communicates its mission, exhibitions, programs, and impact to diverse local, national, and global audiences.

This is a rare opportunity for a forward-thinking communicator and creative storyteller to join an ambitious organization reimagining how museums can serve as platforms for civic engagement, education, dialogue, and social impact.

Museums have traditionally preserved the stories of the past through collections, archives, and scholarship. Today, cultural institutions are also being called upon to help communities navigate contemporary challenges, foster understanding, and imagine more connected futures. JMOF embraces this expanded role, positioning the museum as a trusted civic and cultural institution that inspires connection, action, and hope through the lens of the Jewish experience in Florida and beyond.

The ideal candidate will combine strong marketing and communications expertise with entrepreneurial thinking, creative storytelling, digital fluency, and a passion for audience development and community engagement.

About the Jewish Museum of Florida

The Jewish Museum of Florida opened in Miami Beach in 1995, evolving from “Mosaic,” a traveling exhibition documenting Jewish history throughout Florida. The museum is housed within the historic former Beth Jacob Synagogue campus, including the first synagogue on Miami Beach, located in a neighborhood once shaped by discriminatory housing restrictions against Jewish and Black residents. The property is listed on the National Register of Historic Places.

In 2012, the museum was gifted to Florida International University. Beginning August 1, 2026, the museum, its collections, historic campus, and remaining endowment assets will transition back to the original nonprofit entity, Jewish Museum of Florida, Inc., marking the beginning of a new era of independent leadership and institutional growth.

The next generation of JMOF will build upon its nationally accredited legacy while embracing innovation, digital accessibility, civic dialogue, and statewide community engagement. The museum seeks to expand public participation, deepen educational impact, and foster greater cross-cultural understanding through exhibitions, scholarship, and storytelling rooted in the Florida Jewish experience.

Mission

The Jewish Museum of Florida collects, preserves, and interprets the material evidence of the Florida Jewish experience from 1763 to the present. Through exhibitions, education, scholarship, and public engagement, JMOF explores how Jewish communities have contributed to the evolving cultural mosaic of Florida while balancing heritage, tradition, and contemporary identity.

The museum uses the experiences of Jewish Floridians as a lens to promote cross-cultural understanding, civic dialogue, and public education about American and global Jewish history.

Requirements

Key Responsibilities

Marketing Strategy & Brand Development

Develop and execute comprehensive marketing and communications strategies that support exhibitions, public programs, fundraising initiatives, membership growth, and institutional visibility. 
Help strengthen and maintain a consistent institutional brand identity across all communications platforms and audience touchpoints. 
Collaborate across departments to ensure messaging aligns with the museum’s mission, strategic priorities, and community engagement goals. 

Social Media & Digital Engagement

Lead the museum’s social media strategy across platforms including Instagram, Facebook, LinkedIn, X, YouTube, and emerging digital channels. 
Create, schedule, manage, and analyze engaging digital content that expands audience reach, encourages participation, and drives attendance and engagement. 
Monitor social media trends, audience insights, and performance metrics to continuously refine digital strategies and storytelling approaches. 

Public Relations & Media Communications

Manage media relations, press outreach, press releases, and institutional communications. 
Support reputation management efforts and cultivate relationships with journalists, influencers, community organizations, and media partners. 
Assist with public-facing messaging related to exhibitions, events, announcements, partnerships, and institutional initiatives. 

Marketing Execution & Content Development

Oversee digital marketing initiatives including email campaigns, paid advertising, website updates, and promotional content creation. 
Collaborate with designers, photographers, videographers, and external creative partners to produce compelling visual and written materials. 
Help ensure website and digital content remain current, engaging, and aligned with organizational priorities. 

Audience Development & Community Engagement

Partner with development, curatorial, education, and membership teams to increase, diversify, and engage museum audiences. 
Support initiatives that strengthen community relationships and expand participation across generations and cultural backgrounds. 
Contribute to audience research, engagement analytics, and strategic planning efforts that inform institutional growth. 
 
Qualifications

Experience

Demonstrated experience in marketing, communications, public relations, social media management, or digital engagement, preferably within a museum, cultural institution, nonprofit, or arts organization. 
Bachelor’s degree preferred in Communications, Marketing, Journalism, Public Relations, Museum Studies, or a related field. 

Skills

Exceptional storytelling, writing, editing, and verbal communication abilities. 
Strong knowledge of social media strategy, digital marketing analytics, audience engagement, and content development. 
Experience working with CMS platforms, CRM systems such as Salesforce, email marketing platforms, and graphic design or content creation tools. 
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously. 

Leadership & Collaboration

Experience managing projects, vendors, consultants, or creative collaborators preferred. 
Collaborative and adaptable work style with the ability to thrive in a dynamic and evolving organizational environment. 

Passion & Mission Alignment

Strong interest in Jewish history, culture, art, and the evolving role of museums within civic and cultural life. 
Commitment to storytelling that promotes dialogue, accessibility, and community engagement. 

JMOF recognizes that exceptional candidates may not meet every listed qualification. If your experience aligns substantially with this opportunity, we encourage you to apply.